Storm week is a callback contest
The shop that texts first gets the tarp and the replacement. Voicemail is a donation to the next crew.
Industry: Roofers · Ottawa
Roofers in Ottawa — the phone still has to get answered.
Storm weeks and Google photos decide replacements. We cover inbound and keep the profile from looking like a storm chaser. Built for Ottawa neighbourhoods you actually serve: Downtown Ottawa, Kanata, Nepean, Orléans.
Sample strip — operational facts, not client results
60s
Callback window on our number — sample strip, not a client result
5
Pages on the site. No upfront.
12 mo
Term. Files after that.
1 roof
Price Rebel OS against this — not a lead forecast
Why this trade
Three ways roofing companies in Ottawa
lose the job.
These are the weeks the shop already knows. We write the page for that — not a swapped noun on a generic landing page.
Storm chasers poison the category
Homeowners are jumpy. Real photos, a real address, and a phone that answers are the filter.
Estimates die after the drone flight
You shot the roof. Nobody followed up. They signed with the door-knocker.
Six pillars
Site, Google, and AI —
including the callback.
Same stack as Rebel OS. Written for how this trade actually books work. No ranking promise sitting on top of it.
01
Google Business Profile
Roofer category, repair vs replace, real roofs — not stock skies.
02
GEO pages
Storm, repair, replace, and the suburbs you actually climb.
03
AI missed-call callback
Our number. 60 seconds. In-window.
04
AI lead follow-up
Estimate forms get a text. We do not knock doors.
05
Review asks
After the dumpster leaves. No gating.
06
Monthly scoreboard
Inbound and profile. No “#1 roofer” claim.
How it works
Four steps.
No discovery theatre.
Pay, hand us the inbound, we turn the lights on. The AI covers missed calls that hit our number.
01 · Day 1
Start + forward.
Storm week is why the forward exists.
02 · Week 1
Site + GBP.
Photos you took. Cities you serve.
03 · Week 2
AI live.
Callback and estimate follow-up.
04 · Every month
Scoreboard.
No invented storm stats.
Rebel OS stack
Add it up.
Then look at the price.
Same work, sold as one monthly. 12 months. CAD. Site files after the term.
- 5-page site (no upfront)
$2,500/mo - Hosting
$49/mo - GBP done-for-you
$197/mo - GEO / AI-search pages
$147/mo - AI missed-call callback + SMS
$297/mo - AI lead follow-up
$197/mo - Review asks (no gating, no fakes)
$97/mo - Monthly scoreboardincluded
Stack if you bought the pieces · $3,484/mo in strikethroughs
$397/moCAD
Price
Rebel OS is $397/mo
CAD.
Price it against one roof replacement in Ottawa. 12-month term. Month-to-month after. Presence and Site are downsells — see pricing.
12-month term
The site is amortized across the year. That is why there is no upfront build fee. Files are yours after month 12.
Cancel early and the live site comes down — or keep hosting only at $97/mo CAD.
Month-to-month after
After month 12, stay on the same monthly, drop to hosting-only, or take the files. No new contract required.
Stay on the same monthly. Drop to hosting-only. Or take the files. No new contract.
Ottawa
Neighbourhoods we will name
if you serve them.
Not a keyword dump. You pick from the real list. We will not invent a storefront we do not have.
- Downtown Ottawa
- Kanata
- Nepean
- Orléans
- Barrhaven
- Vanier
- Westboro
- The Glebe
- Stittsville
White-hat
What we
never do.
If a previous shop sold you any of this, we will not continue it.
- Fake reviews, purchased stars, or review pods
- Review gating — we never hide a low score behind a “if you can leave 5 stars” form
- PBNs, link farms, or paid bulk backlink packs
- GBP keyword stuffing or fake categories
- Ranking promises or “#1 in the map pack” guarantees
- A promised lead count (“20 leads a month”)
- Cold calling your city
- Cold SMS to strangers
- Claiming we can verify Google for you
Roofers FAQ
Roofers questions, answered.
Do you run ads in storm week?
Ads are a later upsell. Not in Rebel OS. Not on the homepage.
Insurance work?
We can name it if you do it. We do not promise adjuster outcomes.